Lingo/Jargon/Slang

      Lingo is more than just a game on TV. According to Miriam Webster it is the special vocabulary of a particular field of interest.  It is also known as jargon or slang.  The differences between the three are very elusive and they are used interchangeably.

What is ”ROTFL”?  Jargon. What is “vertically challenged”? Jargon. What is “in the loop”? Jargon.

       Jargon is the “insiders” language that defines a specific activity, event, group, or product to other people within the group. It is a shortcut to communication among people in the know, but has little meaning to anyone outside the group.  It also makes your customers and clients very uncomfortable; akin to being in a group of people speaking a foreign language that you don’t understand. Politicians are famous for doublespeak and jargon.  It allows them to be understood, yet not very precise. 

       Using jargon, lingo, doublespeak or slang in marketing is a way of making your product or service sound more important or significant than it really is.  It is the secret code of your offering. To the uninformed, it makes the product sound like something they must have immediately or their world might come to an end.  Seldom does the public “read between the lines” to see what is really being said; and marketers don’t want them to.  Remember the Wizard of Oz hiding behind the curtain so nobody could see that he was just an ordinary man, albeit with sage wisdom.

       Our use of language has become sloppy, especially with the explosion of technology.  Soon we will forget all together how to communicate clearly; slang, lingo and jargon will take over.  Nobody will know the difference between real and make believe.  They will simply be left “out of the loop”.  All of your marketing efforts will be lost, because people just won’t want to work hard enough to understand your message.

     Start now to be more clear and precise with your message.  Customers don't like to be talked down to and will always favor real, honest messages.

Ready, Set, Learn

Most economists are predicting that the economy will bottom out before the end of the year. How are you faring? Some industries have been hit harder than others, like real estate and automotive while some seem to be striving, like anything green. My question is—what have you learned from this downturn and what permanent changes you have made to cushion yourself in the future? We are anxious to help you explore the possibilities so you can be better prepared and better able to avoid negative consequences.

It is important that you take advantage of every possible learning experience. You may be in a position to go back to school or, more likely, you can just spend some dedicated time on your computer asking questions and looking for answers. Either way, updated knowledge will give you the edge in any type of economic chaos. Study everything you can. You will be better prepared than the competition to stay the course. This suggestion applies to your business and financial life as well as your personal life.

You don’t have to embrace all that the younger generations are doing, but you should stay open to possibilities. Read their blogs, check out their social sites, like Facebook and Twitter, and listen to their music. While we have lessons to teach them, they also have lessons to teach us. These interchanges will help all of us grow.

Keep in mind that the “annoying” teenagers of today are going to be the leaders of tomorrow and very much in charge of our fate. Having an idea of how they think and operate in life will put you ahead of the curve and lead you to a more satisfying life.