Happy Campers

A surprise to many business owners or leaders is the fact that their customers are not their most important asset. The most valuable asset you have in your company is your well-trained staff.

Happy and committed employees will build and maintain a strong customer base; disgruntled team members will do just the opposite.

Some of the most successful companies today have created employee models that seem frivolous and expensive, but the return in incalculable. Creation of a workplace Corporate Culture that is respectful of your employees while maintaining the bottom line is large part of your success. It guides how employees think, act, and feel.

Companies like Apple Computer, Ing, and Zappos have gone to extremes for their employees; you can even bring your dog to work. The fall-out from this is the line of talented people waiting to work for them. You can get the same results, on a smaller scale, with creative benefits that they'll value more than money. Studies have shown that money is rarely the prime motivator. Comp days, flexible schedules, production bonuses, wellness programs, unique, customized incentives, or at least a R&R area all lead to happy productive employees. In absence of these things, words of praise, respect, and compassion will work well. Empowerment is the key.

In turn, your employees will go out of their support to you. They will want to be knowledgeable, helpful, empowered, and courteous, This translates to an atmosphere where shopping, or whatever, is a pleasant experience. These customers and clients will tell their friends and that the word will spread.
These concepts should not be reserved for your management or sales staff. They should be applied to everyone from the janitor to the boss. Your goal is success and this is a very important component.

A goal is a dream with a deadline
Do you have a good map for your future? Whether you are assessing your business or personal relationships; truly understanding your core values is the basis for your map. It is critical that your Core values be written and reviewed on a regular basis. Keeping them in your head defeats the purpose of using them as a tool for growth. They are only dreams if they are not written, reassessed on a regular basis, and used as a learning tool.
Your Core Values should not reflect who you want to be or who you think you are. Those are the job of your Vision and Mission Statements. Core Values represent a searchingly honest assessment of who you really are.
Writing our your Core Values is not a test; there are no right or wrong answers. Keep in mind that these answers are not carved in stone. This is a living document. You should do periodic review to be sure you are still on track.
Some of the questions you might ask yourself are:
WHAT DO I KNOW ABOUT MYSELF?
How do I see myself; Will I accept compromise and at what level; Do I like
people?
WHAT ARE MY FEARS?
Do I fear failure, do I fear success, Am I a risk taker?
WHAT IS HOLDING ME BACK?
Am I concerned about what others may think; are my fears blocking me?
WHAT IS MY ATTITUDE?
Am I positive or negative; Do I smile and great strangers openly; Is life an adventure?
WHAT DO I NEED TO DO TO MOVE FORWARD?
What is really getting in my way and stopping my forward progress?

These are just a few of the questions that you might ask yourself. There are probably plenty more. The more information you have, the better tools you can create and the more successful you will be. Absolute and candid honesty is essential to make your Core Value statement a good working tool. Remember, no one is judging you, they may never see your notes, but you will have a much better sense of who you are and what is most important to you.

Because We Always Did It That Way

Are your systems really as efficient as they could be? Have you calculated the actual time it takes for each task and how it may be improved with additional training of your staff? An easy measure of efficiency is a count of rejects. An accurate count can help you monitor material costs, labor efficiencies, and often employee attitudes.

The attitude of your employee can make or break your business. The idea of team building is not new, but is still not used as much as it should be. Employees who are invested in the outcome of their efforts and are true team members are more likely to contribute positively to your bottom line. Being team members helps employees take ownership and therefore do a more conscious job. They will care a lot more. Having input in their professional future helps their feelings of self worth and sense of being appreciated. Several studies have reported that many employees are more concerned with the culture and environment of where they work that with the paycheck. Of course the paycheck is important, but it is not the only driving force for a lot of people.

"Because we always did it that way" is a guarantee for failure. Not being open to change is an automatic roadblock to growth. Change should be the only part of your business that is consistent. Your business is a living thing that is constantly growing and changing. Become a fly on the wall and take a hard look at your processes. And keep in mind that flys don't have egos; the best thing you can do for your business is to get out of your own way. A successful enterprise is a reward in itself and plenty of fuel for your ego.