Hire a Senior-Build Your Business

I your company built on the strength of a diverse workforce? Because of persistent myths, employers are hesitant to hire older workers and quick to jettison their most experienced people in favor of younger people. According to Age Discrimination Employment Act of 1967 it is against the law to discriminate against older workers, but the practice persists anyway.


The first myth is that older people are set their ways, unproductive, and useless. The truth is that with experience comes wisdom and they are able to do a great job that incorporates old solutions to new problems.

The second myth is that it’s too expensive to train older people; they are not going to stay with the company long enough to recoup your investment. In fact, many people have completed and retired from one career and are ready to start another. They have no intention of going home and sitting in a rocker. They can bring wisdom and insight to your teams that is not otherwise available. Because of their extensive work backgrounds they generally need less training than a younger person with no experience; most have better problem solving skills and more patience.

Myth number three: It can be more expensive to keep older workers on staff. Older employees cost too much and reduce profits. Actually, it can cost less. Anyone over the age of 65 can collect Medicare so that even if you offer a supplemental plan it will be less expensive than full coverage. Older workers take less time off because they have a stronger work ethic; they value their jobs, and understand the importance of their position to the whole. Younger workers are more likely to participate in activities and sports that are somewhat dangerous and thus need time off to recover.

The fourth myth centers on dependability and commitment. You can usually depend on seniors to be where they are supposed to be, and to be diligent in completing their assignments. Younger workers are more likely to be distracted by life; and take more time off the enjoy it. They also do not have the experience to appreciate that they are an important part of the whole and people are depending on them. Seniors understand that customers are not a bother and every aspect of a project is important; if they drop the ball the entire company is affected. The idea of not hiring older workers because of their capability is stupid. Older workers can be a valuable asset to the growth of your business.

Another reason to hire senior workers is that they can attract senior customers away from the competition. With the Baby Boomers becoming seniors, the make-up of your customers will be changing. Seniors may only make up 25% of the population, but they control three quarters of the wealth. Many seniors don’t like to work with younger people; they don’t feel understood. Your older workers can relate better to your changing clientele and bring you more business from unexpected places.

Because We Always Did It That Way

Are your systems really as efficient as they could be? Have you calculated the actual time it takes for each task and how it may be improved with additional training of your staff? An easy measure of efficiency is a count of rejects. An accurate count can help you monitor material costs, labor efficiencies, and often employee attitudes.

The attitude of your employee can make or break your business. The idea of team building is not new, but is still not used as much as it should be. Employees who are invested in the outcome of their efforts and are true team members are more likely to contribute positively to your bottom line. Being team members helps employees take ownership and therefore do a more conscious job. They will care a lot more. Having input in their professional future helps their feelings of self worth and sense of being appreciated. Several studies have reported that many employees are more concerned with the culture and environment of where they work that with the paycheck. Of course the paycheck is important, but it is not the only driving force for a lot of people.

"Because we always did it that way" is a guarantee for failure. Not being open to change is an automatic roadblock to growth. Change should be the only part of your business that is consistent. Your business is a living thing that is constantly growing and changing. Become a fly on the wall and take a hard look at your processes. And keep in mind that flys don't have egos; the best thing you can do for your business is to get out of your own way. A successful enterprise is a reward in itself and plenty of fuel for your ego.