Networking forFun and Profit

hAs we have discussed, although Social Media sites like Facebook, Twitter, and LinkedIn are terrific tools, there is one that is more powerful than any of them; old fashioned personal contact. The answer is Networking. Networking gives you the opportunity of meeting your clients and associates on a personal level that is not available over the internet.

Of course you do have to depend on the internet to stay in touch with distant contacts, but even a phone call can strengthen that bond. Checking in just to say hello, see how you can help, or share a referral adds a personalization otherwise not available.

Face to face contacts make for much stronger relationships; whether business or personal. This is where Networking comes in. Mixers, meet and greets, and seminars are all great places to solidify existing contacts and make new ones.

Just like any other activity, there are rules of conduct that apply to Networking. Remember: “you only have one chance to make a good impression.” Some things must be avoided at all costs, including hogging the conversation, drinking or eating too much (unless you are at a dinner meeting), selling, bragging, not listening, hanging out with people you already know, or spending time on your phone. (anything except a true emergency can wait).

Networking is all about building relationships; people buy from people they know and trust. You are there to make new friends, enhance your reputation, and share local knowledge. You should be prepared (investigate the event before you attend), be approachable, be enthusiastic, write your thank you notes and do your follow-up, and by all means remember your manners.

Besides making new friends and strengthening existing relationships, you are likely to have a good time. They used to say in New Zealand that ”a change is as good as a rest” so get out of your comfort zone and try Networking. You will be amazed how your life will expand as a result.

Are You Buried?

I just turned on my computer and a monster jumped out at me. One look at my mailbox made me want to go and hide until next year. I have several mailboxes that I use like filing cabinets, each one receiving mail related to different projects. A couple of them are not too overwhelming, but then, they are also places to play so they require no immediate attention. My main box, the catchall of all things curious, significant, important for me, or important to other people has 1251 messages with 602 of them marked unread. There is probably a fair amount that has become dated or obsolete that can be deleted, but that still means I have to sort thru them. A lot of it I have every intention of reviewing, when I get time or whenever the cows come home, whichever comes first.

A lot of this chaos I have brought on myself. If I see something that I think is interesting I subscribe, figuring that I can throw it out later. Unfortunately, later seems to be buried at the bottom of the pile. Then there are the things I mark for follow-up; do you recognize those initials, that’s what happens to those red flags.

I also need a big shovel to get myself sorted out in Twitter. Again I have solicited all these neat comments, but I have given virtually no consideration to when I think I can follow up on all those cool tweets. My mind is like a sponge that needs new information to sop up on a continuing basis. Unfortunately it can’t operate on remote control—I have to take action to keep it well fed and happy.

The same situation applies to all of my social networking sites, like Linkedin and Ladies Who Launch When do I think I am going to catch up with all the information that is available to me.

I really believe in the power of these new relationships. Maybe I can figure out a way to have a big party, invite all these connections, make new friends and see if someone has a brilliant or at least better idea of how to handle all this social media chaos. Please comment if you can relate or have a solution before I get so buried that I will never see the light of day again.