Networking forFun and Profit

hAs we have discussed, although Social Media sites like Facebook, Twitter, and LinkedIn are terrific tools, there is one that is more powerful than any of them; old fashioned personal contact. The answer is Networking. Networking gives you the opportunity of meeting your clients and associates on a personal level that is not available over the internet.

Of course you do have to depend on the internet to stay in touch with distant contacts, but even a phone call can strengthen that bond. Checking in just to say hello, see how you can help, or share a referral adds a personalization otherwise not available.

Face to face contacts make for much stronger relationships; whether business or personal. This is where Networking comes in. Mixers, meet and greets, and seminars are all great places to solidify existing contacts and make new ones.

Just like any other activity, there are rules of conduct that apply to Networking. Remember: “you only have one chance to make a good impression.” Some things must be avoided at all costs, including hogging the conversation, drinking or eating too much (unless you are at a dinner meeting), selling, bragging, not listening, hanging out with people you already know, or spending time on your phone. (anything except a true emergency can wait).

Networking is all about building relationships; people buy from people they know and trust. You are there to make new friends, enhance your reputation, and share local knowledge. You should be prepared (investigate the event before you attend), be approachable, be enthusiastic, write your thank you notes and do your follow-up, and by all means remember your manners.

Besides making new friends and strengthening existing relationships, you are likely to have a good time. They used to say in New Zealand that ”a change is as good as a rest” so get out of your comfort zone and try Networking. You will be amazed how your life will expand as a result.

Over Networked?

I hate (maybe that’s too strong a word) the first Wednesday of every month. That is the day I am in meetings all day. First at 7am for a lead club, then at 11:30 for a networking group, mid afternoon for an office meeting and 6pm for the Cultural Heritage Board. This whirlwind of activity leaves me exhausted. And am I really sure that these meetings are productive. I am making lots of connections, staying on top of what’s happening in the community and serving the public good, but what am I doing for ME?
Do you have hectic meeting days like this? How do you manage your schedule? Have you done an assessment of the value of all your meetings?
Several years ago my calendar became a red flag, I realized that I wasn’t getting my work done and didn’t know why. I searched my calendar for ways to improve my efficiency and discovered that I was spending an inordinate time in meetings. I quit or cancelled almost everything. My Wednesday morning lead club is important so I keep that one, but all the others had to go. What an amazing feeling when I lifted all that weight off my shoulders.
The same survey should be done of all your online networking. Are you spending too much valuable time on Facbook, Twitter, Linkedin and other sites at the expense of efficiency? Are you using these sites to avoid your real priorities? A serious evaluation of your time management may be in order to get you back on the top of your game. What do you think??