Serendipity is the good fortune of making pleasant discoveries by accident. I just had one of those wonderful moments this afternoon. I had chosen new paint colors for my Beach house by the way the looked to my eye. I knew just what look I wanted. Then today as I was describing the colors to a friend I discovered that I had chosen colors that all had environment related names; the grey is called Cumberland Fog, the purple is Blackberry Harvest, and the white is Snow Fall. All three represent, to me, the great outdoors which is definitely the flavor of the neighborhood where my house is. People there definitely spend more time outside than in.
Have you ever picked out a new treasure at the store and then found out that it was the item on sale? That’s serendipity. Isn’t it fun? Pleasant surprises like that are what add smiles to our lives. They are what keep us looking at the sunny side of life.
Serendipity doesn’t happen entirely by accident. It happens when people are positive and open to new opportunities. Looking down all the time will only yield a few pennies and a lot of used gum, but looking up will offer a world of possibilities. Keeping a positive outlook allows good thing to happen, being negative limits your chances for serendipity. Wouldn’t you prefer to have life’s little surprises than a collection of old gum.
Monday, October 5, 2009
Thursday, September 3, 2009
Do You Still Know How to Write?
How often have you seen a teen without a cell phone? And how many of them are texting messages to their friends. The cell phone has definitely become a way of life. Besides the normal questions of etiquette, distraction and just plain rudeness there are two other questions to explore.
The first has to do with communication styles. I don’t understand why someone would send a text message when they can just as easily make a call from the same equipment. Don’t people like to talk to each other any more? Have we totally lost the need to reach out and connect with other people? One young man I recently saw on TV, who was getting ready to go to Marine boot camp, was perplexed about not being able to use his phone with him. He readily admitted to 17,000 text messages per month; yes 17 THOUSAND. He must never talk to anyone or do anything besides texting.
The second challenge this young man will have to face is also a problem for a lot of people. Does he know how to write a letter? One of quandaries of text messages is the shortened language form. For ease of use most words have been shortened, or just represented with letters. Will this young man, or anyone else for that matter, be able to translate the abbreviations back into proper English. How will they communicate with the folks back home or any offices or services where they need help? I doubt that the Marines will accept text messages for inquiries. The chance of him having a cell phone available on duty is also very slim. How does he expect to keep in touch with his world?
I do appreciate that cell phones, with their texting technologies are a great tool. However, there is a time and place. The technology is being abused. They have even evolved into a Twitter world where 140 characters can convey your message. It is a quick and easy way to spread the word of any event in real time. But to just use the technology on a whim, or as a toy, defeats its purpose and dilutes our communication skills to a debilitating degree.
The first has to do with communication styles. I don’t understand why someone would send a text message when they can just as easily make a call from the same equipment. Don’t people like to talk to each other any more? Have we totally lost the need to reach out and connect with other people? One young man I recently saw on TV, who was getting ready to go to Marine boot camp, was perplexed about not being able to use his phone with him. He readily admitted to 17,000 text messages per month; yes 17 THOUSAND. He must never talk to anyone or do anything besides texting.
The second challenge this young man will have to face is also a problem for a lot of people. Does he know how to write a letter? One of quandaries of text messages is the shortened language form. For ease of use most words have been shortened, or just represented with letters. Will this young man, or anyone else for that matter, be able to translate the abbreviations back into proper English. How will they communicate with the folks back home or any offices or services where they need help? I doubt that the Marines will accept text messages for inquiries. The chance of him having a cell phone available on duty is also very slim. How does he expect to keep in touch with his world?
I do appreciate that cell phones, with their texting technologies are a great tool. However, there is a time and place. The technology is being abused. They have even evolved into a Twitter world where 140 characters can convey your message. It is a quick and easy way to spread the word of any event in real time. But to just use the technology on a whim, or as a toy, defeats its purpose and dilutes our communication skills to a debilitating degree.
Thursday, August 6, 2009
Because We Always Did It That Way
Are your systems really as efficient as they could be? Have you calculated the actual time it takes for each task and how it may be improved with additional training of your staff? An easy measure of efficiency is a count of rejects. An accurate count can help you monitor material costs, labor efficiencies, and often employee attitudes.
The attitude of your employee can make or break your business. The idea of team building is not new, but is still not used as much as it should be. Employees who are invested in the outcome of their efforts and are true team members are more likely to contribute positively to your bottom line. Being team members helps employees take ownership and therefore do a more conscious job. They will care a lot more. Having input in their professional future helps their feelings of self worth and sense of being appreciated. Several studies have reported that many employees are more concerned with the culture and environment of where they work that with the paycheck. Of course the paycheck is important, but it is not the only driving force for a lot of people.
"Because we always did it that way" is a guarantee for failure. Not being open to change is an automatic roadblock to growth. Change should be the only part of your business that is consistent. Your business is a living thing that is constantly growing and changing. Become a fly on the wall and take a hard look at your processes. And keep in mind that flys don't have egos; the best thing you can do for your business is to get out of your own way. A successful enterprise is a reward in itself and plenty of fuel for your ego.
The attitude of your employee can make or break your business. The idea of team building is not new, but is still not used as much as it should be. Employees who are invested in the outcome of their efforts and are true team members are more likely to contribute positively to your bottom line. Being team members helps employees take ownership and therefore do a more conscious job. They will care a lot more. Having input in their professional future helps their feelings of self worth and sense of being appreciated. Several studies have reported that many employees are more concerned with the culture and environment of where they work that with the paycheck. Of course the paycheck is important, but it is not the only driving force for a lot of people.
"Because we always did it that way" is a guarantee for failure. Not being open to change is an automatic roadblock to growth. Change should be the only part of your business that is consistent. Your business is a living thing that is constantly growing and changing. Become a fly on the wall and take a hard look at your processes. And keep in mind that flys don't have egos; the best thing you can do for your business is to get out of your own way. A successful enterprise is a reward in itself and plenty of fuel for your ego.
Friday, July 10, 2009
Ups and Downs
We are all very aware that our current economic condition is not as positive as we would like. It seems that no matter how hard we try or what we do our hands are tied. Unemployment is up, prices are up, and investments are down. Thinking about this situation led me to investigate the state of our economy in the last 100 years to see if I could predict how long this would last.
Most experts agree that our financial system is cyclical; there have always been ups and downs. When we are down, like today, we can’t seem to remember the good times. When we are up we tend to believe that there is no down.
Look at this partial list from A History of American Agriculture 1776-1990. It exemplifies just what the experts have concluded. From the > on the list you can see that we have actually spent more time up than down, and we will be there again soon.
> 1909-18 Prosperity and war boom
1920-21 Sharp postwar recession
> 1922-29 Speculative boom
1929-1939 Great Depression
> 1939-45 Wartime recovery
> 1946-49 Postwar boom
> 1950-56 Korean war and postwar readjustment
1957-58 Recession
> 1958-70 Extended business expansion
1970-80 Inflation rates increased, while economic growth rates declined
1981-82 Recession
> 1983-88 Business expansion
1989-1991 Recession
> 1992-2000 Greatest economic expansion ever
The real lesson that we should learn from these patterns is fully ascribed in the Boy Scout motto—“Be Prepared”. If we planned and saved during the good times; we would be a lot more comfortable in the down ones. Living from paycheck to paycheck in the good times makes no sense. Any financial advisor will tell you that you should have an emergency fund of several month’s expenses for times like these. Even in lean times some savings activity should continue. It may not be easy, and it may not be very much money, but it is a good lesson in discipline that will serve you well, whatever the state of the economy.
Most experts agree that our financial system is cyclical; there have always been ups and downs. When we are down, like today, we can’t seem to remember the good times. When we are up we tend to believe that there is no down.
Look at this partial list from A History of American Agriculture 1776-1990. It exemplifies just what the experts have concluded. From the > on the list you can see that we have actually spent more time up than down, and we will be there again soon.
> 1909-18 Prosperity and war boom
1920-21 Sharp postwar recession
> 1922-29 Speculative boom
1929-1939 Great Depression
> 1939-45 Wartime recovery
> 1946-49 Postwar boom
> 1950-56 Korean war and postwar readjustment
1957-58 Recession
> 1958-70 Extended business expansion
1970-80 Inflation rates increased, while economic growth rates declined
1981-82 Recession
> 1983-88 Business expansion
1989-1991 Recession
> 1992-2000 Greatest economic expansion ever
The real lesson that we should learn from these patterns is fully ascribed in the Boy Scout motto—“Be Prepared”. If we planned and saved during the good times; we would be a lot more comfortable in the down ones. Living from paycheck to paycheck in the good times makes no sense. Any financial advisor will tell you that you should have an emergency fund of several month’s expenses for times like these. Even in lean times some savings activity should continue. It may not be easy, and it may not be very much money, but it is a good lesson in discipline that will serve you well, whatever the state of the economy.
Monday, July 6, 2009
Have you noticed the ratio?
Most of us were born with two ears and one mouth. There is a special significance to this ratio. We should be leaning more heavily on listening than talking. While you are doing the talking you can’t possibly hear what the other person (parent, child, client, or friend) has to say.
A lot of us seem to subscribe to the misconception that only way to get our point across is to keep talking ( sometimes with increasing volume) until we wear the listener down. However, if you didn’t listen to your customer describe the widget he wanted and the fact that it had to be blue, you would have egg on your face when you delivered a red one. You would stand a good chance of losing the sale, future transactions and all the referrals that may come along with it.
You should consider retuning your communication tools so you can really comprehend what your client has in mind and how you can help solve their problem. Ask a few open-ended questions to determine their exact needs. Restate the challenge to be sure you are all on the same page. After this fact-finding and attentive listening you should have no trouble offering the right solution.
By keeping in mind the ratio between ears and eyes: listening and talking, you will find that all your communications will be more rewarding and you will be easily able to build on your successes.
A lot of us seem to subscribe to the misconception that only way to get our point across is to keep talking ( sometimes with increasing volume) until we wear the listener down. However, if you didn’t listen to your customer describe the widget he wanted and the fact that it had to be blue, you would have egg on your face when you delivered a red one. You would stand a good chance of losing the sale, future transactions and all the referrals that may come along with it.
You should consider retuning your communication tools so you can really comprehend what your client has in mind and how you can help solve their problem. Ask a few open-ended questions to determine their exact needs. Restate the challenge to be sure you are all on the same page. After this fact-finding and attentive listening you should have no trouble offering the right solution.
By keeping in mind the ratio between ears and eyes: listening and talking, you will find that all your communications will be more rewarding and you will be easily able to build on your successes.
Friday, June 26, 2009
Advertising vs. Public Relations
This question has been bandied around for as many years as there has been commerce. Public Relations (PR) and advertising are cousins. They serve the same master (Aunt Profit) but with different approaches.
Once men started creating surpluses that they could trade for needed goods that they didn’t have the earliest tradesmen “advertised” to their neighbors what they were going to have available at the next market. Once they established trusting relationships they was more reliance on public relations to drive the commerce machine. People will always do business with those they know and trust.
Jumping ahead, I have always found that advertising is great for getting instant results. It is where you put your coupons to attract new shoppers (and some savvy ones) to introduce to your products. The accounting is built into the campaign, because it is easy to quantify the results, and is very reliable. Advertising gives you "instant" results.
PR on the other hand is more of a long term investment. It can entail "free" advertising if you use press releases judiciously. It has a lot to do with who you know and who knows you. The newer arena of social networking is a terrific platform for PR efforts. A PR campaign is where you foster friendships and relationships. These connections may not become clients or customers for quite a while, but they are likely to be very faithful when they do.
It appears to me that customers come from an advertising base and clients come from a PR base. Both aspects are important for the success of your business; each has its strengths and weaknesses. Your business development strategies should include a mix of both methods depending on your predetermined goals. Relationships have a significant impact on your bottom line.
For more in depth information contact me: or at least leave a comment here. I'll be looking forward to hearing from you.
Once men started creating surpluses that they could trade for needed goods that they didn’t have the earliest tradesmen “advertised” to their neighbors what they were going to have available at the next market. Once they established trusting relationships they was more reliance on public relations to drive the commerce machine. People will always do business with those they know and trust.
Jumping ahead, I have always found that advertising is great for getting instant results. It is where you put your coupons to attract new shoppers (and some savvy ones) to introduce to your products. The accounting is built into the campaign, because it is easy to quantify the results, and is very reliable. Advertising gives you "instant" results.
PR on the other hand is more of a long term investment. It can entail "free" advertising if you use press releases judiciously. It has a lot to do with who you know and who knows you. The newer arena of social networking is a terrific platform for PR efforts. A PR campaign is where you foster friendships and relationships. These connections may not become clients or customers for quite a while, but they are likely to be very faithful when they do.
It appears to me that customers come from an advertising base and clients come from a PR base. Both aspects are important for the success of your business; each has its strengths and weaknesses. Your business development strategies should include a mix of both methods depending on your predetermined goals. Relationships have a significant impact on your bottom line.
For more in depth information contact me: or at least leave a comment here. I'll be looking forward to hearing from you.
Tuesday, June 23, 2009
Are You Buried?
I just turned on my computer and a monster jumped out at me. One look at my mailbox made me want to go and hide until next year. I have several mailboxes that I use like filing cabinets, each one receiving mail related to different projects. A couple of them are not too overwhelming, but then, they are also places to play so they require no immediate attention. My main box, the catchall of all things curious, significant, important for me, or important to other people has 1251 messages with 602 of them marked unread. There is probably a fair amount that has become dated or obsolete that can be deleted, but that still means I have to sort thru them. A lot of it I have every intention of reviewing, when I get time or whenever the cows come home, whichever comes first.
A lot of this chaos I have brought on myself. If I see something that I think is interesting I subscribe, figuring that I can throw it out later. Unfortunately, later seems to be buried at the bottom of the pile. Then there are the things I mark for follow-up; do you recognize those initials, that’s what happens to those red flags.
I also need a big shovel to get myself sorted out in Twitter. Again I have solicited all these neat comments, but I have given virtually no consideration to when I think I can follow up on all those cool tweets. My mind is like a sponge that needs new information to sop up on a continuing basis. Unfortunately it can’t operate on remote control—I have to take action to keep it well fed and happy.
The same situation applies to all of my social networking sites, like Linkedin and Ladies Who Launch When do I think I am going to catch up with all the information that is available to me.
I really believe in the power of these new relationships. Maybe I can figure out a way to have a big party, invite all these connections, make new friends and see if someone has a brilliant or at least better idea of how to handle all this social media chaos. Please comment if you can relate or have a solution before I get so buried that I will never see the light of day again.
A lot of this chaos I have brought on myself. If I see something that I think is interesting I subscribe, figuring that I can throw it out later. Unfortunately, later seems to be buried at the bottom of the pile. Then there are the things I mark for follow-up; do you recognize those initials, that’s what happens to those red flags.
I also need a big shovel to get myself sorted out in Twitter. Again I have solicited all these neat comments, but I have given virtually no consideration to when I think I can follow up on all those cool tweets. My mind is like a sponge that needs new information to sop up on a continuing basis. Unfortunately it can’t operate on remote control—I have to take action to keep it well fed and happy.
The same situation applies to all of my social networking sites, like Linkedin and Ladies Who Launch When do I think I am going to catch up with all the information that is available to me.
I really believe in the power of these new relationships. Maybe I can figure out a way to have a big party, invite all these connections, make new friends and see if someone has a brilliant or at least better idea of how to handle all this social media chaos. Please comment if you can relate or have a solution before I get so buried that I will never see the light of day again.
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