Lingo/Jargon/Slang

      Lingo is more than just a game on TV. According to Miriam Webster it is the special vocabulary of a particular field of interest.  It is also known as jargon or slang.  The differences between the three are very elusive and they are used interchangeably.

What is ”ROTFL”?  Jargon. What is “vertically challenged”? Jargon. What is “in the loop”? Jargon.

       Jargon is the “insiders” language that defines a specific activity, event, group, or product to other people within the group. It is a shortcut to communication among people in the know, but has little meaning to anyone outside the group.  It also makes your customers and clients very uncomfortable; akin to being in a group of people speaking a foreign language that you don’t understand. Politicians are famous for doublespeak and jargon.  It allows them to be understood, yet not very precise. 

       Using jargon, lingo, doublespeak or slang in marketing is a way of making your product or service sound more important or significant than it really is.  It is the secret code of your offering. To the uninformed, it makes the product sound like something they must have immediately or their world might come to an end.  Seldom does the public “read between the lines” to see what is really being said; and marketers don’t want them to.  Remember the Wizard of Oz hiding behind the curtain so nobody could see that he was just an ordinary man, albeit with sage wisdom.

       Our use of language has become sloppy, especially with the explosion of technology.  Soon we will forget all together how to communicate clearly; slang, lingo and jargon will take over.  Nobody will know the difference between real and make believe.  They will simply be left “out of the loop”.  All of your marketing efforts will be lost, because people just won’t want to work hard enough to understand your message.

     Start now to be more clear and precise with your message.  Customers don't like to be talked down to and will always favor real, honest messages.

Cell Phone Etiquite

Can You Hear Me Now?

     Of course I can; and so can everyone else within 100 feet.  Ever since we became wedded to our cell phones in the mid 80’s we have entered a new realm of rudeness. 

     How did we communicate before we had cell phones?  We wrote letters, sent telegrams (feared because they often contained bad news), and made phone calls from home, office, or pay phones.  Pay phones were found on every corner, in stores, gas stations, and restaurants.  For many years you could make a local call for a dime.

     Today we have email, PDA’s, and cell phones.  The emails we can block but we always answer our cell phones.  You will often hear whole conversations, that aren’t aimed at you and hold no interest.  Past generations did not have to confront this rudeness.  Our entire society was a lot more genteel.  We went out of the way to bepolite and not intrude on others.

   Let’s Talk.com has developed some guidelines for cell phone use so you can avoid bothering other people with your calls.

MUTE

   Many establishments now request that you not use your phone when on their premises. Pay attention to the rules, they have been written for a reason.

INCOMING CALLS

   Personalized and joke ring tones are especially offensive.  Try giving certain people unique ringtones, like I’ve done for my Father, so you know which calls have to be answered.  Let everything else go to voicemail until later.

VOLUMN CONTROL

   It is not necessary to scream into your phone.  If you have a good signal your indoor voice will do; if not no amount of screaming will help

SHORT AND SWEET

   When in public relate information and hang up.  You can go into the details later on your own time.

DON’T TEXT AND DRIVE

   Besides being very dangerous texting is probably against the law.  If you must respond pull over or call back when you stop.

EXCUSE YOURSELF BEFORE TAKING THE CALL

   Emergencies do arise. Some calls may be unavoidable.  Let the people you are with know, in advance, that if you hear a particular ringtone you will have to take the call.

NO PICTURES, PLEASE
   Always ask before taking pictures.  You could put your friends in a very uncompromising position.

Carbonite-Cheap Insurance

       How are you protecting the information on your computer?  If your computer crashed tomorrow would you lose all your family pictures and memories?  Would that crash take down all your financial data and history?

       There is a very easy to use, inexpensive solution for protecting your data.  Carbonite.  I have been using it for a few years and have had to activate it on several occasions.  Fortunately, only one crash, but some information got sent to the trash bin by mistake.  All I had to do was activate my Carbonite and I got all my stuff back.

       One of the best features is that it runs seamlessly in the background.  I don’t have to do a thing!  Within a few minutes of creating anything my project is backed up.  I don’t have to remember to back up my files, or chance losing files that have been created since the last backup.

       I highly recommend Carbonite.  For about $50.00 per year, it is cheap insurance against losing important files from your computer.

Early Estimates Help

       Oliver Wendell Holmes, Jr. said “Taxes are what we pay for a civilized society.”  Now is the time to start organizing yours.  Gather all of your receipts and notes.  Look at major differences between your 2010 numbers and those for 2011.  You should have all of your W-2s and 1099s by January 31.

       The earlier you file the faster you can get your return.  Estimating your liability early, even if you don’t file early, will allow you to manage your budget more accurately. Dragging your feet until the last moment could be costly.

       This is also a good time to adjust your W-4 deductions.  You should only be withholding enough to cover your taxes; getting a big return means you let the government use your money, interest free.  Wouldn’t you rather have that money in your pocket?  If your refund totals more than $1000.00, you are having too much withheld.  A common strategy is to adjust your withholding and put the extra money into your emergency fund or retirement.  You won’t miss the money out of your check, you aren’t seeing it now, but you will be better prepared for the future

After the Sale

       Is your sincere thank you the end of the sale? NO. How you treat your customer after the sale is crucial to the success of your business.People do business with people who they know and trust.Encouraging them to be repeat customers is much easier, and less expensive, than cultivating new customers.

       Absolutely essential is a Thank You Note, within three days.  This applies to both business and personal transactions. If you only do business on the internet you might get away with email; hopefully not an auto responder that is cold and generic.  Someone in your Organization should be in charge of making sure this is done properly.

       Smaller Organization s can easily add this activity to their work flow. They also have more of an opportunity for personalization.  The people who actually interacted with the client should be sending out the thank you notes, or gifts where appropriate; that's all part of relationship building.

       The really smart salesperson will take the time to hand write (horrors!) and personalize their ThankYou notes.  Include a comment that indicates that you were really paying attention. Send it by snail mail; your message will stand out because hand written mail is so rare today in our electronic age.

       Then, depending on the lifespan of your product, you should contact your customer again.  I don't however recommend a Christmas/Holiday card; your message will get lost in the pile.  Try any other holiday or regular event, like daylight savings time or the change of the seasons. And, of course, don't miss their birthday or any articles you see written about them.  That gives you at least two contacts per year, three if you send holiday cards.

       Seasoned, successful salesmen/women also pick up the phone occasionally.  "Just thinking of you", "this reminded me of you", or congratulations on your new position/baby/whatever. 

These professionals have worked with these same customers or clients for several years and sometimes even multiple generations.        

       Think of the security of knowing that half your income is already made for the year because of this business that you have cultivated, tended, and watched grow.  You can now spend your time planting the seeds of new customers to grow your business.

Why Do They Always Call During Dinner?

  Are you as annoyed as I am with recorded phone calls? They call during dinner because they have a better chance of catching you at home. Try this; If you don't recognize the number DON'T speak first. Most of those messages are voice activated and set up to capture your number as live for their lists. A lot of businesses (legal and otherwise) are making a lot of money selling your information. If you don't respond they will not have a product to sell.  Just hang up to avoid capture, and annoyance

Fire Your Customers

       Increasing sales may not be good for your business. Are you crazy, you say? Not at all. We often are concerned that we have more customers than ever before but aren't making more money. There is a very easy answer. The solution can be found in an analysis of your customers. There are a certain level of customers or clients that make you money; about 20% and a group of about 10% that are costing you money. These are the one time buyer or the small quantity user. Costs that are amortized across the whole sales process decrease per unit when tied to larger quantities. That means that the 80% of small customers are costing you more than you are making.
       You need to analyze your customers to see which group they each belong to. It is important that you direct your best marketing efforts at the 20% of customers who are improving your bottom line. Your middle group probably tends to be very loyal so special attention is not necessary. The bottom group are the customers that you fire. You can easily reduce your number of un-profitable clients by increasing minimum orders or convenience fees. In time your customer list will contain fewer names, but they will be the most valuable.
       Doing a SWOT analysis and ROI study will show you where you should direct your best efforts.  Losing a customer who is costing you money is no loss at all.  Find your losers and eliminate them.

Made in the USA

           Are you among the many who are concerned that China is taking over American commerce?  Do you scour package labels to find out where something was made and try to avoid China or other alien places? The country of origin is often left off of packages just because of shoppers like you.  The manufacturers don’t want to lose customers.

            There is now a way for you to tell where something came from; on the barcode.  The first three numbers tell you the home of a product.  Anything marker 00-09 is from the US or Canada.  These can easily become your product of choice without much hassle.

       Check this out on your next shopping trip. You will have the peace of mind to know that you have made a choice that is in line with what you think and feel about the World, and how you want to show your support for what you believe.     

        Here is a breakdown of all of the common codes.  Just look at the first three numbers to determine the country of origin.

690-692 ... then it is MADE IN  CHINA                                                                                               

00 - 09 ...   USA    &  CANADA

30 - 37 ..   FRANCE

40 - 44 ...   GERMANY

471  ...  TAIWAN

49 ... JAPAN

50 ...   UK

Home based business

       In today’s economy a lot of people who can’t find a new job are choosing to start their own business. This can be very rewarding, or it can be very frustrating. It is common for an aspiring entrepreneur to think that their hobby can be turned into a business. This may or may not be a good idea. You may lose the joy of your passion when you are forced to work at it every day or it may just not be marketable. However, it you have special skills, like sewing or cooking, you may be able to capitalize on these skills.
       A better idea is to research what is needed in the marketplace and create something from that list. It takes more than passion and motivation to make your new business work. Consider your skills and interests. Income potential should not be the only reason for your ultimate choice. You will be doing whatever you choose day in and day out; it better hold your interest.
       Do you like to write; how about publishing ebooks, editing, or newsletter services? Are you moved by helping people; think about babysitting, senior in-home care, personal shopping, or conducting tours in your local Community. Pet services, cleaning, plant care, or bookkeeping are all possibilities. One of the most popular, of course, is online selling through eBay or Etsy. You are only limited by your budget and your imagination.
       The most important part of getting started is doing your homework. If you are not seeking grants or loans you may not need a formal business plan, but you do need a marketing plan. You have to differentiate yourself from the competition and determine how you will attract customers. Before that you will have to determine the type of business you want, if there is any special licensing required, and how you will operate.
       Yes, this does sound like a lot of work, but it is mandatory if you are to have any chance of success. You can’t build a house without a blueprint and you can’t succeed in business without a good plan.

Do You Really Care?

       It has been said that you never have a second chance to make a first impression. What does your storefront say about you
       Does your storefront show your customers, both present and future, just how much you care about them? This is a big part of customer service. It is important that your store is welcoming; if your customers are comfortable they are more likely to buy more. If they are stressed or not comfortable they can’t wait to leave, without purchases.
       Are your windows clean? Dirty windows and doors say, “I don’t care enough about you to make you welcome.” Your displays should be fresh and timely. Dusty, tired, half-done displays and out of date posters make you look like you are going out of business. Your windows offer a great opportunity to showcase what is new and exciting about your store. They should be redone often to keep them fresh.
       How does the sidewalk and parking area in front of your store look? It should be swept and cleaned at least daily; maybe more than once a day if necessary. If your store is in a shopping center or strip mall that isn’t kept up as well as it should be your clean area will really stand out. It’s subliminal, but your clean and shiny storefront will become a magnet for customers.
       Yesterday I saw a shopkeeper park right in front of his door, despite the empty parking lot a few feet away. This is a big no-no. These premium parking places should be reserved for customers and clients. You and your employees probably won’t need your cars until after work so they can be parked out in the lot leaving the up close spaces for customers. Many potential customers will not stop if they don’t see convenient parking. A neat trick is to put removable signs on your cars and spread them out in the lot to advertise your business throughout the area. This is a very inexpensive way to advertise your business and take advantage of an unused resource.
       Now step outside and take a good look at your store front. Does it say “we care about you” or does it need refreshing to make your customers feel wanted and welcome ?

My Hero-Carbonite

Oops, I did it again. Any you have probably done it too.
       I just pushed the wrong button on my computer and threw out a very important document. This is the thing nightmares are made of.
You check the trash to see if it was captured there; you check every file on your computer; you have a stiff drink and contemplate how you are going to find all the information you need to recreate it.
       We have written about this before, but I just hit the wrong button and did it again. The importance of backing up all the data on your computer cannot be understated. Have you considered what will happen if your computer crashed? You would not only lose an important document, you would lose everything that you have stored a computer files.
       If not a total crash, or hitting the wrong key, your data could be compromised by viruses, worms or Trojans. Except for the use of good anti-virus security programs there is not much that you can do to avoid this nightmare.
       The system I use, and I just had to use it again last week, is Carbonite. You can back-up you information on CD’s or external drives, but this requires discipline and a lot of time. If you are going to use CD’s or external drives you have to remember to store them offsite; somewhere safe. Some operating systems have a restore feature that can recapture anything back to a specific date. Anything you have worked on since your last back-up is in jeopardy.
       Carbonite is a remote server that can easily store and retrieve anything you have on your computer. It works in the background to back up all your files at a remote location. If your computer is attacked by a virus, stolen, damaged, or dead you can easily retrieve all you work with a few key strokes. It backs up as you go so you can never lose more than about 10 minutes work and you don’t even know it’s there, except for the little green dots that reassure you that a file is protected.
       Two great pluses are that it encrypts everything before it is stored so nobody except you can read or copy it, and there is no limit to what you can store. Long complicated spread sheets are just as safe as your short note to Aunt Sue or the pictures of your kids.
       This service will only cost you about a dollar a week and brings more peace of mind than money can buy. I’ve used it myself and cannot recommend it highly enough.

Hire a Senior-Build Your Business

I your company built on the strength of a diverse workforce? Because of persistent myths, employers are hesitant to hire older workers and quick to jettison their most experienced people in favor of younger people. According to Age Discrimination Employment Act of 1967 it is against the law to discriminate against older workers, but the practice persists anyway.


The first myth is that older people are set their ways, unproductive, and useless. The truth is that with experience comes wisdom and they are able to do a great job that incorporates old solutions to new problems.

The second myth is that it’s too expensive to train older people; they are not going to stay with the company long enough to recoup your investment. In fact, many people have completed and retired from one career and are ready to start another. They have no intention of going home and sitting in a rocker. They can bring wisdom and insight to your teams that is not otherwise available. Because of their extensive work backgrounds they generally need less training than a younger person with no experience; most have better problem solving skills and more patience.

Myth number three: It can be more expensive to keep older workers on staff. Older employees cost too much and reduce profits. Actually, it can cost less. Anyone over the age of 65 can collect Medicare so that even if you offer a supplemental plan it will be less expensive than full coverage. Older workers take less time off because they have a stronger work ethic; they value their jobs, and understand the importance of their position to the whole. Younger workers are more likely to participate in activities and sports that are somewhat dangerous and thus need time off to recover.

The fourth myth centers on dependability and commitment. You can usually depend on seniors to be where they are supposed to be, and to be diligent in completing their assignments. Younger workers are more likely to be distracted by life; and take more time off the enjoy it. They also do not have the experience to appreciate that they are an important part of the whole and people are depending on them. Seniors understand that customers are not a bother and every aspect of a project is important; if they drop the ball the entire company is affected. The idea of not hiring older workers because of their capability is stupid. Older workers can be a valuable asset to the growth of your business.

Another reason to hire senior workers is that they can attract senior customers away from the competition. With the Baby Boomers becoming seniors, the make-up of your customers will be changing. Seniors may only make up 25% of the population, but they control three quarters of the wealth. Many seniors don’t like to work with younger people; they don’t feel understood. Your older workers can relate better to your changing clientele and bring you more business from unexpected places.

Happy Campers

A surprise to many business owners or leaders is the fact that their customers are not their most important asset. The most valuable asset you have in your company is your well-trained staff.

Happy and committed employees will build and maintain a strong customer base; disgruntled team members will do just the opposite.

Some of the most successful companies today have created employee models that seem frivolous and expensive, but the return in incalculable. Creation of a workplace Corporate Culture that is respectful of your employees while maintaining the bottom line is large part of your success. It guides how employees think, act, and feel.

Companies like Apple Computer, Ing, and Zappos have gone to extremes for their employees; you can even bring your dog to work. The fall-out from this is the line of talented people waiting to work for them. You can get the same results, on a smaller scale, with creative benefits that they'll value more than money. Studies have shown that money is rarely the prime motivator. Comp days, flexible schedules, production bonuses, wellness programs, unique, customized incentives, or at least a R&R area all lead to happy productive employees. In absence of these things, words of praise, respect, and compassion will work well. Empowerment is the key.

In turn, your employees will go out of their support to you. They will want to be knowledgeable, helpful, empowered, and courteous, This translates to an atmosphere where shopping, or whatever, is a pleasant experience. These customers and clients will tell their friends and that the word will spread.
These concepts should not be reserved for your management or sales staff. They should be applied to everyone from the janitor to the boss. Your goal is success and this is a very important component.

Tax Time

          It is now time to gather your receipts and accounts; the dreaded tax time. Have you already spent the big return that you think you will be getting? Or maybe you are scrambling to pay an anticipated bill. This could be the last year that you will have to live this nightmare. With just a little bit of adjusting you could owe nothing and get nothing. Coming out even is the goal.
         Contact your boss or HR manager to change your W4 form Adjust the number deductions so that the right amount of taxes are withheld; not too much and not too little. There are two benefits to following this system; you will not have to deal with the stress of tax time, and you are likely to increase your take-home pay.
           Check you return carefully. There are often deductions people miss because they are so weird. Believe it or not you can deduct the cost of a babysitter as a charitable deduction if you are leaving the house to do charitable/volunteer work. Unusual deductions like this are lurking everywhere and you are initiated to use any you can find.
         We have used Turbo Tax for a number of years and find that it is very good a t finding the hidden deductions. If you have kept your records in Quicken it will even enter most of your information for you, and remember it for subsequent years. This is an easy fix, but whatever system you choose be aware that you have lots of choices. The aim of the game is to come out even., and the ideal from a sound financial point of view.
        

Are Your Manners Showing?

You have all seen RSVP on an invitation. What is it, why is it there, and what does it mean? In practice it means that you should contact the hosts of the event and let them know if you are going to attend. The actual translation is from French répondez, s'il vous plaît ; it means please respond promptly.

So you ask “what’s the big deal?” Responding promptly to your host is not only a sign of your good manners, it is a sign of respect for your host or hostess. Leaving them wondering whether up or not you will show is very stressful, as well as making it difficult for them to complete their plans; seating, catering, gifts and all the other things that go into planning a great event.

RSVP is also akin to “register now” for a seminar, fund raiser or trade show. Reservations, locations, catering, publicity and more often have to be paid in advance. Not knowing if you need seminar materials for 20 or 200 is a major challenge. This is why reservations or registration is so often requested so far in advance of the event. There is no other way to put together a successful event.

RSVP’s and other good manners need to make a comeback. The civility of life is sorely missed.

It's That Time Again

It is about this time of year that we start evaluating what happened this year; what was good, what was bad, what should be changed in the upcoming 12 months. Typically, we only look at the highlights instead of really putting some concentrated thought into the whole year. This usually leads us to making "New Year's Resolutions" that probably last more than a few weeks, or days.


Resolution (decision): a firm decision to do something. This is a pretty scary thought. That's why most resolutions don't last. Making resolutions sets you up for failure, they are too inflexible. If the situation is not the product of a commitment to self analysis, making a broad promise is a direct path to guilt and self abuse. Making a resolution to lose weight next year is doomed to failure unless it is less generic and more specific. Telling yourself instead, or better yet journaling, that by the end of next year "I will lose 20 pounds in order to make my blood pressure lower. I will do this by (insert your specific game plan here) "will give you a better chance of victory. Now you have a plan for success, with specific parameters, that will assure you a greater chance for success; and you won't have to suffer the guilt of failure.

This best way to make this system work is to take the time to study your core values. This can be a frightening task, but I assure you that the results are worth your effort. Actually, I have noticed that the process is more important that the answers. Nobody will ever see your list, unless you choose to share it, so you can be brutally honest. This is the hardest part because we don't really like to look at ourselves up close, but we should. Also remember that your list is not cast in stone, you should review it at least once a year and make any necessary changes.

Your Core Values can be one of the most powerful tools in your toolbox. You are judged by how you appear, how you act and how you react. Knowing yourself well will help you make the kind of decisions that make you stronger and inspire the people around you.

Networking forFun and Profit

hAs we have discussed, although Social Media sites like Facebook, Twitter, and LinkedIn are terrific tools, there is one that is more powerful than any of them; old fashioned personal contact. The answer is Networking. Networking gives you the opportunity of meeting your clients and associates on a personal level that is not available over the internet.

Of course you do have to depend on the internet to stay in touch with distant contacts, but even a phone call can strengthen that bond. Checking in just to say hello, see how you can help, or share a referral adds a personalization otherwise not available.

Face to face contacts make for much stronger relationships; whether business or personal. This is where Networking comes in. Mixers, meet and greets, and seminars are all great places to solidify existing contacts and make new ones.

Just like any other activity, there are rules of conduct that apply to Networking. Remember: “you only have one chance to make a good impression.” Some things must be avoided at all costs, including hogging the conversation, drinking or eating too much (unless you are at a dinner meeting), selling, bragging, not listening, hanging out with people you already know, or spending time on your phone. (anything except a true emergency can wait).

Networking is all about building relationships; people buy from people they know and trust. You are there to make new friends, enhance your reputation, and share local knowledge. You should be prepared (investigate the event before you attend), be approachable, be enthusiastic, write your thank you notes and do your follow-up, and by all means remember your manners.

Besides making new friends and strengthening existing relationships, you are likely to have a good time. They used to say in New Zealand that ”a change is as good as a rest” so get out of your comfort zone and try Networking. You will be amazed how your life will expand as a result.

Do You Know the Score?

Do you know where you stand in the credit World. Until now you could get one free credit report per agency, once a year. You also had the option of getting your report and paying to find out your score. We have found a credit information site that will actually give you your credit score for free!

It is worth spending some time at CreditKarma.com Of course, they are going to offer you special deals from their partners, but they are optional. However, they do offer you some great information on how to improve your score and how to manage credit. They also have a valuable Credit Advice section, News, and reviews; and all this information is free.

Who knew...The Power of Facebook

They say "you can't teach an old dog new tricks", but look at me. It's taken a while to get on board the blogosphere and we are still learning, but we are moving forward. I consider social media another tool to help you grow your business by my sharing ideas and concepts. FaceBook has proven to be an amazing tool. It is not just for finding and connecting with old friends and family; a lot of business is getting done. There are over 500 million people now using it; some of them are your future customers.

One local eatery in my community promoted his business on FaceBook for three months before he opened. We all cheered and booed as he did, and didn't get the permits he needed. Delays were lamented, successes cheered. By the time he opened he had a huge following and has been growing ever since. This is a terrific example of using social media to grow a business.

Writing a blog (web journal) is another very powerful tool to use to promote your success. Writing on interesting subjects, related to your field of expertise, lead readers into knowing you. Consumers like to do business with the people they know, and trust. Delivering useful information is a good way to create that trust.

Check out my website http://www.othercreations.com/ if you need help figuring out how social media and blogging can make money for you, and for more helpful hints.

Ina

“Never underestimate the power of passion.” *

Is this how you feel about your job, your business and your life? Are you excited about getting up in the morning and approaching your day? If you aren’t, maybe it is time for you to make a change.

Yes, I do understand that with today’s economic prospects this may seem like an insurmountable challenge; it is necessary for your health and well being. The other choice is to change your attitude about your circumstance. Look hard at your day to find the few things that do give you pleasure. Maybe it is just the idea of finishing the work day so you can go home to play with your children; working lets you afford this luxury. Your job may just be a stepping stone to the next stage of your life; learn as much as you can. It is possible that the only lesson to learn is how not to do something. Just think about the value of that lesson.

Being able to make all the parts of your life work together is the greatest reward. “When work, commitment, and pleasure all become one and you reach that deep well where passion lives, nothing is impossible.”(anon) . When you can make all the pieces of your life’s puzzle come together you are set for the maximum happiness. Don’t be afraid. Take a hard look at your approach to life and alter it to create a permanent smile.
* (Eva Sawyer).