Friday, May 27, 2011

Home based business

       In today’s economy a lot of people who can’t find a new job are choosing to start their own business. This can be very rewarding, or it can be very frustrating. It is common for an aspiring entrepreneur to think that their hobby can be turned into a business. This may or may not be a good idea. You may lose the joy of your passion when you are forced to work at it every day or it may just not be marketable. However, it you have special skills, like sewing or cooking, you may be able to capitalize on these skills.
       A better idea is to research what is needed in the marketplace and create something from that list. It takes more than passion and motivation to make your new business work. Consider your skills and interests. Income potential should not be the only reason for your ultimate choice. You will be doing whatever you choose day in and day out; it better hold your interest.
       Do you like to write; how about publishing ebooks, editing, or newsletter services? Are you moved by helping people; think about babysitting, senior in-home care, personal shopping, or conducting tours in your local Community. Pet services, cleaning, plant care, or bookkeeping are all possibilities. One of the most popular, of course, is online selling through eBay or Etsy. You are only limited by your budget and your imagination.
       The most important part of getting started is doing your homework. If you are not seeking grants or loans you may not need a formal business plan, but you do need a marketing plan. You have to differentiate yourself from the competition and determine how you will attract customers. Before that you will have to determine the type of business you want, if there is any special licensing required, and how you will operate.
       Yes, this does sound like a lot of work, but it is mandatory if you are to have any chance of success. You can’t build a house without a blueprint and you can’t succeed in business without a good plan.