Today it is called outsourcing and considered a dirty word, but really, it is brokering. Sending specific tasks to professionals outside your organization has several advantages if done properly. This practice shouldn’t impact your current staff; in fact it should strengthen your team.
When I was a printer I often outsourced projects. What it did was buy me the use of equipment that I couldn’t justify owning myself. and trained staff to go with it. Jobs that were beyond our capability were sent to vendors who could do them properly and I didn’t have to be burdened with owning equipment that we rarely used. This also gave us extra staff so we could be more efficient. We didn’t have to be all things to all people, we could do what we did best in house and send the rest to other talented professionals. Our goal was to give our customers the best possible product and they didn’t care how we did it. Brokering made us more profitable, more efficient, and able to deliver a great product.
Brokering differs from outsourcing in that it doesn’t shift your whole production elsewhere, negatively impacting your team members. It allows you to free up manpower so you can get more done in less time, control costs more effectively, enhance accountability and create a positive working environment for everyone. We had a lot of fun, while doing a great job for our customers.
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