Most of us were born with two ears and one mouth. There is a special significance to this ratio. We should be leaning more heavily on listening than talking. While you are doing the talking you can’t possibly hear what the other person (parent, child, client, or friend) has to say.
A lot of us seem to subscribe to the misconception that only way to get our point across is to keep talking ( sometimes with increasing volume) until we wear the listener down. However, if you didn’t listen to your customer describe the widget he wanted and the fact that it had to be blue, you would have egg on your face when you delivered a red one. You would stand a good chance of losing the sale, future transactions and all the referrals that may come along with it.
You should consider retuning your communication tools so you can really comprehend what your client has in mind and how you can help solve their problem. Ask a few open-ended questions to determine their exact needs. Restate the challenge to be sure you are all on the same page. After this fact-finding and attentive listening you should have no trouble offering the right solution.
By keeping in mind the ratio between ears and eyes: listening and talking, you will find that all your communications will be more rewarding and you will be easily able to build on your successes.
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