hAs we have discussed, although Social Media sites like Facebook, Twitter, and LinkedIn are terrific tools, there is one that is more powerful than any of them; old fashioned personal contact. The answer is Networking. Networking gives you the opportunity of meeting your clients and associates on a personal level that is not available over the internet.
Of course you do have to depend on the internet to stay in touch with distant contacts, but even a phone call can strengthen that bond. Checking in just to say hello, see how you can help, or share a referral adds a personalization otherwise not available.
Face to face contacts make for much stronger relationships; whether business or personal. This is where Networking comes in. Mixers, meet and greets, and seminars are all great places to solidify existing contacts and make new ones.
Just like any other activity, there are rules of conduct that apply to Networking. Remember: “you only have one chance to make a good impression.” Some things must be avoided at all costs, including hogging the conversation, drinking or eating too much (unless you are at a dinner meeting), selling, bragging, not listening, hanging out with people you already know, or spending time on your phone. (anything except a true emergency can wait).
Networking is all about building relationships; people buy from people they know and trust. You are there to make new friends, enhance your reputation, and share local knowledge. You should be prepared (investigate the event before you attend), be approachable, be enthusiastic, write your thank you notes and do your follow-up, and by all means remember your manners.
Besides making new friends and strengthening existing relationships, you are likely to have a good time. They used to say in New Zealand that ”a change is as good as a rest” so get out of your comfort zone and try Networking. You will be amazed how your life will expand as a result.
Showing posts with label business relationships. Show all posts
Showing posts with label business relationships. Show all posts
Sunday, November 28, 2010
Friday, July 30, 2010
Are You a Turtle?
TURTLE an order of reptiles that have a shell of bony plates usually covered with horny shields enclosing the trunk and into which the head, limbs, and tail usually may be withdrawn. The move at a slow, timid pace and are very rarely aggressive.
Does this describe you? Are you a turtle? Do you tend to be meek and timid? Like the turtle, do you pull up inside yourself any time you are challenged?
There is nothing wrong with being cautious, but always avoiding confrontations can hamper your success, both in business and life. Sticking your neck out, just a little, allows you to determine the facts so you can act accordingly. Hiding from reality, retreating any time your comfort zone is nudged only yields missed opportunities. The world is full of all kinds of adventures, information, and opportunity. If you are always hiding inside your shell you are guaranteed to miss out.
It may take some time and patience, as well as practice, to become more daring. Try a little at a time. At a mixer or party talk to the person alone in the corner; they are just as apprehensive as you are. See, you already have something in common. Remember, you are both at the same event so that is something else you have in common.
When all else fails, just ask yourself, “What is the worst possibly thing that can happen if I take this action? The consequences are probably tolerable so you might as well move ahead. You will probably find that reaching out is not that freaky, and can be very rewarding.
Does this describe you? Are you a turtle? Do you tend to be meek and timid? Like the turtle, do you pull up inside yourself any time you are challenged?
There is nothing wrong with being cautious, but always avoiding confrontations can hamper your success, both in business and life. Sticking your neck out, just a little, allows you to determine the facts so you can act accordingly. Hiding from reality, retreating any time your comfort zone is nudged only yields missed opportunities. The world is full of all kinds of adventures, information, and opportunity. If you are always hiding inside your shell you are guaranteed to miss out.
It may take some time and patience, as well as practice, to become more daring. Try a little at a time. At a mixer or party talk to the person alone in the corner; they are just as apprehensive as you are. See, you already have something in common. Remember, you are both at the same event so that is something else you have in common.
When all else fails, just ask yourself, “What is the worst possibly thing that can happen if I take this action? The consequences are probably tolerable so you might as well move ahead. You will probably find that reaching out is not that freaky, and can be very rewarding.
Wednesday, May 12, 2010
Dirty Windows
I was recently strolling thru a local shopping center window shopping. One of the shops was a pet store. I would usually go in to see the critters; this time I didn’t. The windows were very dirty. Not just a few finger prints but real dirt 5” high. It actually made the store look it wasn’t open.
That brought to mind how you present yourselves. Not your personal style, there is a lot of information available about that, but your business style. What do your current, and more importantly your future customers think when they approach your business? Is it welcoming?
The first thing a client will see is the look of the premises; are the gardens well tended, is the signage good, is the parking lot clean. The next thing is your door; if its glass is it clean, if not is the paint fresh and clean. Your lobby or reception area are next; carpets clean, plants healthy, inviting chairs, desks not too cluttered. If you are in retail your customers will want to see clean, well-lit areas, good signage, and an easy to navigate floor plan.
The response may be subliminal, but it will color your relationship. They might just decide that your lack of attention to your environment indicates will be reflected in your work.
If you have had tunnel vision about your work take a minute to look around. Try to see your space as a customer might see it. You need not invest a lot of money for your work space, but a little thought and awareness will definitely be returned in your bottom line.
That brought to mind how you present yourselves. Not your personal style, there is a lot of information available about that, but your business style. What do your current, and more importantly your future customers think when they approach your business? Is it welcoming?
The first thing a client will see is the look of the premises; are the gardens well tended, is the signage good, is the parking lot clean. The next thing is your door; if its glass is it clean, if not is the paint fresh and clean. Your lobby or reception area are next; carpets clean, plants healthy, inviting chairs, desks not too cluttered. If you are in retail your customers will want to see clean, well-lit areas, good signage, and an easy to navigate floor plan.
The response may be subliminal, but it will color your relationship. They might just decide that your lack of attention to your environment indicates will be reflected in your work.
If you have had tunnel vision about your work take a minute to look around. Try to see your space as a customer might see it. You need not invest a lot of money for your work space, but a little thought and awareness will definitely be returned in your bottom line.
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